I’m Pradhyumn Kag, a design director helping brands feel more human through identity and digital design. I like work that’s weirdly intentional, with bold ideas that make people feel something.
For the past 7+ years, I’ve led design teams across India and Singapore, working with agencies like The Wild Creative Capital and Irregulars Alliance. I’ve worked on projects for Google, Spotify, and Facebook, blending strategy with a bit of curiosity and creative risk.
I also co-founded Fetus®, a narrative driven streetwear brand built around the rebellious alien influencer, @byfetus. It’s a creative playground I get to shape, where design meets identity, storytelling, and tech.
Fetus® is where I get to
break the rules on purpose
Fetus® is a strange and personal thing. And that’s exactly the point.
What started as a passion project turned into something bigger. I co-founded Fetus®, a narrative driven streetwear brand built around an alien influencer, @byfetus. Rooted in rebellion and storytelling, the brand follows the character exiled from his planet, now living in Delhi.
I know what it’s like to start from scratch and stick to your vision. Especially when it would be easier to play it safe.
