I’m Pradhyumn Kag, a design director helping brands feel more human through visual identity and digital experiences. I like work that’s weirdly intentional, with ideas that make people feel something.
I am co-founder of Kins Agency, where I work with founders and small teams to shape brand identity, voice, and narrative-driven websites that actually move people. Before that, I spent 7+ years leading design teams across India and Singapore with studios like The Wild Creative Capital and Irregulars Alliance, working on projects for brands such as Google, Spotify, and Facebook.
I also co-founded Fetus®, an IP brand centered around the adventures of a virtual influencer @byfetus, an alien who was banished from his planet and now resides on Earth. It’s a creative playground I get to shape where we tell stories through apparel, content, and immersive experiences.
Fetus® is where I get to
break the rules on purpose
Fetus® is a strange and personal thing. And that’s exactly the point.
What started as a passion project turned into something bigger. I co-founded Fetus®, a narrative driven streetwear brand built around an alien influencer, @byfetus. Rooted in rebellion and storytelling, the brand follows the character exiled from his planet, now living in Delhi.
I know what it’s like to start from scratch and stick to your vision. Especially when it would be easier to play it safe.
