Korab is a global paper trader based in Sweden. But they do more than just connect suppliers and buyers. They are pushing the paper industry forward and helping people see its value in new ways. We created a brand identity that captures this spirit of change. The main icon, called “the morph,” is a flexible shape that shifts and adapts. It shows how Korab is always moving and looking ahead. We used parts of this shape to build a full design system. There are windows, doors, and connectors that all hint at ideas of progress and new possibilities. The colors are bold but clean. The type is confident but easy to read. Together, it gives Korab a fresh and modern look. More importantly, it supports their bigger mission to make paper matter more.