SPOTIFY BOLLYWOOD BUTTER
IDENTITY FOR BOLLYWOOD’S MOST ICONIC PLAYLIST
IDENTITY DESIGN • BRAND GUIDELINE
SPOTIFY BOLLYWOOD BUTTER
IDENTITY FOR BOLLYWOOD’S MOST ICONIC PLAYLIST
IDENTITY DESIGN • BRAND GUIDELINE
Overview
Spotify asked us to reimagine the face of Bollywood for a new generation of listeners. This wasn’t about film posters or gold foil drama. It was about creating a visual identity that felt bold, fun, and just a little bit messy in the best way. We teamed up with Studio Kohl and designed a system that felt fresh but familiar. Curved lettering and comic-style shadows gave the logo bounce and personality. Indian architectural elements were simplified into graphic frames, and bold backgrounds brought the burst of colour that the playlist deserved. It’s a look that celebrates the full spectrum of Bollywood.
Overview
Spotify asked us to reimagine the face of Bollywood for a new generation of listeners. This wasn’t about film posters or gold foil drama. It was about creating a visual identity that felt bold, fun, and just a little bit messy in the best way. We teamed up with Studio Kohl and designed a system that felt fresh but familiar. Curved lettering and comic-style shadows gave the logo bounce and personality. Indian architectural elements were simplified into graphic frames, and bold backgrounds brought the burst of colour that the playlist deserved. It’s a look that celebrates the full spectrum of Bollywood.
Overview
Spotify asked us to reimagine the face of Bollywood for a new generation of listeners. This wasn’t about film posters or gold foil drama. It was about creating a visual identity that felt bold, fun, and just a little bit messy in the best way. We teamed up with Studio Kohl and designed a system that felt fresh but familiar. Curved lettering and comic-style shadows gave the logo bounce and personality. Indian architectural elements were simplified into graphic frames, and bold backgrounds brought the burst of colour that the playlist deserved. It’s a look that celebrates the full spectrum of Bollywood.
Our Approach
The Response
We leaned into contrast. Black and white illustrations were set against bright, saturated colors. Traditional Indian architectural motifs were reimagined as playful graphic frames. The logo was bold, curved, and outlined like a comic, giving the identity its own attitude. We worked with Studio Kohl to build a visual system that felt loud, sticky, and full of personality.
The Twist
Bollywood Butter didn’t try to copy cinema. It captured the same energy. From starbursts to stretched shadows, every detail was made to match the playlist’s mood: big, cheeky, and a little self-aware. This wasn’t just a rebrand. It was a remix.
Our Approach
The Response
We leaned into contrast. Black and white illustrations were set against bright, saturated colors. Traditional Indian architectural motifs were reimagined as playful graphic frames. The logo was bold, curved, and outlined like a comic, giving the identity its own attitude. We worked with Studio Kohl to build a visual system that felt loud, sticky, and full of personality.
The Twist
Bollywood Butter didn’t try to copy cinema. It captured the same energy. From starbursts to stretched shadows, every detail was made to match the playlist’s mood: big, cheeky, and a little self-aware. This wasn’t just a rebrand. It was a remix.
Our Approach
The Response
We leaned into contrast. Black and white illustrations were set against bright, saturated colors. Traditional Indian architectural motifs were reimagined as playful graphic frames. The logo was bold, curved, and outlined like a comic, giving the identity its own attitude. We worked with Studio Kohl to build a visual system that felt loud, sticky, and full of personality.
The Twist
Bollywood Butter didn’t try to copy cinema. It captured the same energy. From starbursts to stretched shadows, every detail was made to match the playlist’s mood: big, cheeky, and a little self-aware. This wasn’t just a rebrand. It was a remix.
Team
Anant Ahuja Pradhyumn Kag Rishav Paul Mira Malhotra Pearl D'souza Michelle Pham Shahin Haghjou The project was done while working at Irregulars Alliance.
Team
Anant Ahuja Pradhyumn Kag Rishav Paul Mira Malhotra Pearl D'souza Michelle Pham Shahin Haghjou The project was done while working at Irregulars Alliance.
Team
Anant Ahuja Pradhyumn Kag Rishav Paul Mira Malhotra Pearl D'souza Michelle Pham Shahin Haghjou The project was done while working at Irregulars Alliance.
