TAMRAS GIN
DESIGNING A WORLD AS LAYERED AS THE GIN ITSELF
IDENTITY DESIGN • WEBSITE DESIGN • ART DIRECTION • PACKAGING DESIGN
TAMRAS GIN
DESIGNING A WORLD AS LAYERED AS THE GIN ITSELF
IDENTITY DESIGN • WEBSITE DESIGN • ART DIRECTION • PACKAGING DESIGN
Overview
In a saturated homegrown market, Tāmras needed to feel intentional, indulgent, and deeply Indian. The founders weren't chasing exits. They were building something to live with, grow into, and be proud of. We set out to distill that spirit into every layer of the brand.
Overview
In a saturated homegrown market, Tāmras needed to feel intentional, indulgent, and deeply Indian. The founders weren't chasing exits. They were building something to live with, grow into, and be proud of. We set out to distill that spirit into every layer of the brand.
Overview
In a saturated homegrown market, Tāmras needed to feel intentional, indulgent, and deeply Indian. The founders weren't chasing exits. They were building something to live with, grow into, and be proud of. We set out to distill that spirit into every layer of the brand.
Our Approach
The Strategy
We began by creating the world of the Lotus Eaters, a mythic tribe of hedonists who thrive on experience, connection, and unfiltered joy. From this world emerged the brand’s tone, symbolism, and attitude. Where most gins promise escape, Tāmras invites discovery. Where others play proper, Tāmras is unreserved.
The Design
We crafted custom letterforms and a visual system that blends mysticism with modernity. Mrs. Eaves brought character to the type, while National 2 held it steady. A deep blue core palette shifted across time and tone, paired with warm, sandy contrasts. Every illustration, icon, and motif served the larger mythology.
Our Approach
The Strategy
We began by creating the world of the Lotus Eaters, a mythic tribe of hedonists who thrive on experience, connection, and unfiltered joy. From this world emerged the brand’s tone, symbolism, and attitude. Where most gins promise escape, Tāmras invites discovery. Where others play proper, Tāmras is unreserved.
The Design
We crafted custom letterforms and a visual system that blends mysticism with modernity. Mrs. Eaves brought character to the type, while National 2 held it steady. A deep blue core palette shifted across time and tone, paired with warm, sandy contrasts. Every illustration, icon, and motif served the larger mythology.
Our Approach
The Strategy
We began by creating the world of the Lotus Eaters, a mythic tribe of hedonists who thrive on experience, connection, and unfiltered joy. From this world emerged the brand’s tone, symbolism, and attitude. Where most gins promise escape, Tāmras invites discovery. Where others play proper, Tāmras is unreserved.
The Design
We crafted custom letterforms and a visual system that blends mysticism with modernity. Mrs. Eaves brought character to the type, while National 2 held it steady. A deep blue core palette shifted across time and tone, paired with warm, sandy contrasts. Every illustration, icon, and motif served the larger mythology.
Website
Team
Anant Ahuja Pradhyumn Kag Hinal Kikani Rishav Paul Sanika Vidhate Mayur Mengle Yadna Kanvinde Tanveer Karan Singh Sachi Bafna Saumya Kishore Dhruva Deshpande Mohammad Imran Arvid Lithander Steve Walls The project was done while working at Irregulars Alliance.
"We started to imagine a world of Tāmras, which we weren't ready to get out of"
Khalil Bachooali, Co-founder of Tāmras Gin
Website
Team
Anant Ahuja Pradhyumn Kag Hinal Kikani Rishav Paul Sanika Vidhate Mayur Mengle Yadna Kanvinde Tanveer Karan Singh Sachi Bafna Saumya Kishore Dhruva Deshpande Mohammad Imran Arvid Lithander Steve Walls The project was done while working at Irregulars Alliance.
"We started to imagine a world of Tāmras, which we weren't ready to get out of"
Khalil Bachooali, Co-founder of Tāmras Gin
Website
Team
Anant Ahuja Pradhyumn Kag Hinal Kikani Rishav Paul Sanika Vidhate Mayur Mengle Yadna Kanvinde Tanveer Karan Singh Sachi Bafna Saumya Kishore Dhruva Deshpande Mohammad Imran Arvid Lithander Steve Walls The project was done while working at Irregulars Alliance.
"We started to imagine a world of Tāmras, which we weren't ready to get out of"
Khalil Bachooali, Co-founder of Tāmras Gin
