LML ELECTRIC
REIMAGINING THE LEGACY
BRAND STRATEGY • IDENTITY DESIGN • PRODUCT LOGOS • EVENT COLLATERAL DESIGN • BRAND GUIDELINES
LML ELECTRIC
REIMAGINING THE LEGACY
BRAND STRATEGY • IDENTITY DESIGN • PRODUCT LOGOS • EVENT COLLATERAL DESIGN • BRAND GUIDELINES
Overview
In a saturated homegrown market, Tāmras needed to feel intentional, indulgent, and deeply Indian. The founders weren't chasing exits. They were building something to live with, grow into, and be proud of. We set out to distill that spirit into every layer of the brand. We started with the basics. A cleaner, tougher logo. A type system that moves fast but stays grounded. A black and white palette that keeps things sleek, with bold accents to bring in energy.
Overview
In a saturated homegrown market, Tāmras needed to feel intentional, indulgent, and deeply Indian. The founders weren't chasing exits. They were building something to live with, grow into, and be proud of. We set out to distill that spirit into every layer of the brand. We started with the basics. A cleaner, tougher logo. A type system that moves fast but stays grounded. A black and white palette that keeps things sleek, with bold accents to bring in energy.
Overview
In a saturated homegrown market, Tāmras needed to feel intentional, indulgent, and deeply Indian. The founders weren't chasing exits. They were building something to live with, grow into, and be proud of. We set out to distill that spirit into every layer of the brand. We started with the basics. A cleaner, tougher logo. A type system that moves fast but stays grounded. A black and white palette that keeps things sleek, with bold accents to bring in energy.
The outcome
Everything was designed to feel tight and efficient. The icon set, layout grid, motion, and tone all point in the same direction. From product to website, the system adapts without losing edge.
LML Electric now feels like a serious player. Not just because of the machines, but because the brand speaks clearly. It looks like it belongs in the future. And more importantly, it looks like it’s ready to build it.
The outcome
Everything was designed to feel tight and efficient. The icon set, layout grid, motion, and tone all point in the same direction. From product to website, the system adapts without losing edge.
LML Electric now feels like a serious player. Not just because of the machines, but because the brand speaks clearly. It looks like it belongs in the future. And more importantly, it looks like it’s ready to build it.
The outcome
Everything was designed to feel tight and efficient. The icon set, layout grid, motion, and tone all point in the same direction. From product to website, the system adapts without losing edge.
LML Electric now feels like a serious player. Not just because of the machines, but because the brand speaks clearly. It looks like it belongs in the future. And more importantly, it looks like it’s ready to build it.
Recognition
Team
Aravind Narayanan Pranjal Kaila Pradhyumn Kag Pria Sarin Dhruva Deshpande
Recognition
Team
Aravind Narayanan Pranjal Kaila Pradhyumn Kag Pria Sarin Dhruva Deshpande
Recognition
Team
Aravind Narayanan Pranjal Kaila Pradhyumn Kag Pria Sarin Dhruva Deshpande
