Rocana Ventures
A VENTURE COMMUNITY BUILT FOR BOLD CONSUMER BRANDS

VISUAL IDENTITY DESIGN

Rocana Ventures
A VENTURE COMMUNITY BUILT FOR BOLD CONSUMER BRANDS

VISUAL IDENTITY DESIGN

Overview

Rocana is not your typical venture capital firm. It’s a community of investors, founders, and experts who work side by side to help new consumer brands grow with purpose. We designed a brand identity that feels as dynamic and connected as the Rocana network itself. The logo and visuals are built on a clear grid system that brings structure and consistency, while bold gradients add energy and movement. From icons to typography, every part of the system is designed to scale easily while staying true to Rocana’s collaborative spirit. It’s not just about investing money. It’s about building brands that stand out and last.

Overview

Rocana is not your typical venture capital firm. It’s a community of investors, founders, and experts who work side by side to help new consumer brands grow with purpose. We designed a brand identity that feels as dynamic and connected as the Rocana network itself. The logo and visuals are built on a clear grid system that brings structure and consistency, while bold gradients add energy and movement. From icons to typography, every part of the system is designed to scale easily while staying true to Rocana’s collaborative spirit. It’s not just about investing money. It’s about building brands that stand out and last.

Overview

Rocana is not your typical venture capital firm. It’s a community of investors, founders, and experts who work side by side to help new consumer brands grow with purpose. We designed a brand identity that feels as dynamic and connected as the Rocana network itself. The logo and visuals are built on a clear grid system that brings structure and consistency, while bold gradients add energy and movement. From icons to typography, every part of the system is designed to scale easily while staying true to Rocana’s collaborative spirit. It’s not just about investing money. It’s about building brands that stand out and last.

Team

Arvid Lithander Shannon Cullum Malin Renström Tanveer Karan Singh Shikhar Virmani Pradhyumn Kag Anish Verma The project was done while working at The Wild.

Team

Arvid Lithander Shannon Cullum Malin Renström Tanveer Karan Singh Shikhar Virmani Pradhyumn Kag Anish Verma The project was done while working at The Wild.

Team

Arvid Lithander Shannon Cullum Malin Renström Tanveer Karan Singh Shikhar Virmani Pradhyumn Kag Anish Verma The project was done while working at The Wild.

Open to new work, curious ideas, or slow conversations.

Reach out at pradhyumnkag@gmail.com

Open to new work,
curious ideas,
or slow conversations.

Reach out at 
pradhyumnkag@gmail.com

Open to new work, curious ideas, or slow conversations.

Reach out at pradhyumnkag@gmail.com