Rocana Ventures
A VENTURE COMMUNITY BUILT FOR BOLD CONSUMER BRANDS
VISUAL IDENTITY DESIGN
Rocana Ventures
A VENTURE COMMUNITY BUILT FOR BOLD CONSUMER BRANDS
VISUAL IDENTITY DESIGN

Overview
Rocana is not your typical venture capital firm. It’s a community of investors, founders, and experts who work side by side to help new consumer brands grow with purpose. We designed a brand identity that feels as dynamic and connected as the Rocana network itself. The logo and visuals are built on a clear grid system that brings structure and consistency, while bold gradients add energy and movement. From icons to typography, every part of the system is designed to scale easily while staying true to Rocana’s collaborative spirit. It’s not just about investing money. It’s about building brands that stand out and last.
Overview
Rocana is not your typical venture capital firm. It’s a community of investors, founders, and experts who work side by side to help new consumer brands grow with purpose. We designed a brand identity that feels as dynamic and connected as the Rocana network itself. The logo and visuals are built on a clear grid system that brings structure and consistency, while bold gradients add energy and movement. From icons to typography, every part of the system is designed to scale easily while staying true to Rocana’s collaborative spirit. It’s not just about investing money. It’s about building brands that stand out and last.
Overview
Rocana is not your typical venture capital firm. It’s a community of investors, founders, and experts who work side by side to help new consumer brands grow with purpose. We designed a brand identity that feels as dynamic and connected as the Rocana network itself. The logo and visuals are built on a clear grid system that brings structure and consistency, while bold gradients add energy and movement. From icons to typography, every part of the system is designed to scale easily while staying true to Rocana’s collaborative spirit. It’s not just about investing money. It’s about building brands that stand out and last.















































Website
Team
Arvid Lithander Shannon Cullum Malin Renström Tanveer Karan Singh Shikhar Virmani Pradhyumn Kag Anish Verma The project was done while working at The Wild.
Website
Team
Arvid Lithander Shannon Cullum Malin Renström Tanveer Karan Singh Shikhar Virmani Pradhyumn Kag Anish Verma The project was done while working at The Wild.
Website
Team
Arvid Lithander Shannon Cullum Malin Renström Tanveer Karan Singh Shikhar Virmani Pradhyumn Kag Anish Verma The project was done while working at The Wild.